Client: Rollbacker

Project: Develop Brand Identity for Local Sneaker Company

Scope: Develop an identity for Rollbacker including a logo and mock-up of prototype sneaker designs.

Solution: Bradley Creative Lab worked with Melbourne-based client Rollbacker in developing a brand identity for a new sneaker line. The client asked for a design that would predominantly be branded on Chuck Taylor style sneakers and that would promote a Rock and Roll feel but also appeal to the wider commercial market. After our initial consultation we presented 3 logo options – once the logo design was chosen we mocked a range of designs which the client then produced to put on the market.